/* ==========================================================
   sem-chennai.css
   Page-specific styles for SEM Company in Chennai
   SMEdigital - smedigital.in
   ========================================================== */



/* ── Floating pills ── */
.sem-float {
  position: absolute;
  font-size: 0.68rem; font-weight: 700;
  letter-spacing: 0.08em;
  color: rgba(235, 96, 31, 0.18);
  pointer-events: none; white-space: nowrap; z-index: 1;
  animation: sem-float 10s ease-in-out infinite;
  border: 1px solid rgba(235, 96, 31, 0.1);
  padding: 0.3rem 0.7rem; border-radius: 999px;
  font-family: 'Montserrat', sans-serif;
}
.sem-float--1 { top: 20%;    left: 4%;   animation-delay: 0s;   animation-duration: 10s; }
.sem-float--2 { top: 35%;    right: 5%;  animation-delay: 2.5s; animation-duration: 12s; }
.sem-float--3 { bottom: 26%; left: 7%;   animation-delay: 5s;   animation-duration: 9s;  }
.sem-float--4 { bottom: 16%; right: 9%;  animation-delay: 1.5s; animation-duration: 11s; }

@keyframes sem-float {
  0%, 100% { transform: translateY(0); opacity: 0.18; }
  50%       { transform: translateY(-16px); opacity: 0.42; }
}
@media (max-width: 768px) { .sem-float { display: none; } }

/* ── Service chip ── */
.sem-chip {
  display: inline-flex; align-items: center; gap: 0.45rem;
  background: rgba(235, 96, 31, 0.1);
  border: 1px solid rgba(235, 96, 31, 0.3);
  color: #eb601f; font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.06em; padding: 0.4rem 1rem; border-radius: 999px;
  font-family: 'Montserrat', sans-serif; text-transform: uppercase;
}

/* ── Image badge ── */
.sem-img-badge {
  display: inline-flex; align-items: center; gap: 0.35rem;
  background: rgba(235, 96, 31, 0.88); color: #000;
  font-size: 0.7rem; font-weight: 700;
  padding: 0.35rem 0.9rem; border-radius: 999px;
  font-family: 'Montserrat', sans-serif; letter-spacing: 0.04em;
}

/* ── SEM vs SEO Comparison ── */
.sem-compare-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
  position: relative;
}

@media (min-width: 768px) {
  .sem-compare-grid {
    grid-template-columns: 1fr auto 1fr;
    align-items: start;
    gap: 2rem;
  }
}

.sem-compare-card {
  background: rgba(17, 17, 17, 0.7);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  border: 1px solid rgba(255, 255, 255, 0.09);
  border-radius: 1.5rem; padding: 2rem;
  transition: all 0.3s ease; position: relative; overflow: hidden;
}

.sem-compare-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: linear-gradient(to right, transparent, rgba(255,255,255,0.1), transparent);
  transition: background 0.3s ease;
}

.sem-compare-card--active {
  border-color: rgba(235, 96, 31, 0.35);
  background: rgba(235, 96, 31, 0.05);
  box-shadow: 0 0 40px rgba(235, 96, 31, 0.12);
}

.sem-compare-card--active::before {
  background: linear-gradient(to right, transparent, #eb601f, transparent);
}

.sem-compare-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(235, 96, 31, 0.12);
}

.sem-compare-header {
  display: flex; align-items: center; gap: 0.75rem;
  flex-wrap: wrap; margin-bottom: 1.5rem;
}

.sem-compare-icon { font-size: 1.75rem; }

.sem-compare-title {
  font-size: 1.3rem; font-weight: 800; color: #fff;
  font-family: 'Montserrat', sans-serif;
  flex: 1;
}

.sem-compare-tag {
  font-size: 0.65rem; font-weight: 700;
  color: #28c840; background: rgba(40, 200, 64, 0.12);
  border: 1px solid rgba(40, 200, 64, 0.25);
  padding: 0.2rem 0.6rem; border-radius: 999px;
  letter-spacing: 0.06em; font-family: 'Montserrat', sans-serif;
}

.sem-compare-tag--alt {
  color: rgba(255,255,255,0.5);
  background: rgba(255,255,255,0.05);
  border-color: rgba(255,255,255,0.1);
}

.sem-compare-list { list-style: none; padding: 0; margin: 0 0 1.5rem; display: flex; flex-direction: column; gap: 0.7rem; }

.sem-compare-item {
  display: flex; align-items: flex-start; gap: 0.75rem;
  font-size: 0.92rem; color: rgba(255,255,255,0.65);
  font-family: 'Montserrat', sans-serif; line-height: 1.4;
}

.sem-compare-item span:first-child {
  font-weight: 800; flex-shrink: 0; width: 16px; margin-top: 1px;
}

.sem-compare-item.positive span:first-child { color: #28c840; }
.sem-compare-item.neutral span:first-child  { color: rgba(255,255,255,0.3); }

.sem-compare-cta-text {
  font-size: 0.8rem; color: rgba(255,255,255,0.4);
  font-style: italic; line-height: 1.5;
}

/* VS Divider */
.sem-vs-divider {
  display: flex; align-items: center; justify-content: center;
}

.sem-vs-divider span {
  width: 48px; height: 48px;
  background: rgba(235, 96, 31, 0.12);
  border: 2px solid rgba(235, 96, 31, 0.3);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.8rem; font-weight: 900; color: #eb601f;
  font-family: 'Montserrat', sans-serif;
}

@media (max-width: 767px) {
  .sem-vs-divider {
    order: -1;
  }
  .sem-vs-divider span { width: 40px; height: 40px; font-size: 0.75rem; }
}

/* ── Stats Section ── */
.sem-stats-section {
  border-radius: 2rem; background: rgba(17,17,17,0.7);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  border: 1px solid rgba(235,96,31,0.2); padding: 3rem 2rem;
  position: relative; overflow: hidden;
}
.sem-stats-section::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(to right, transparent, #eb601f, transparent); }
.sem-stats-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; }
@media (min-width: 768px) { .sem-stats-grid { grid-template-columns: repeat(4, 1fr); } }
.sem-stat-card { text-align: center; padding: 1.5rem 1rem; border-radius: 1rem; transition: transform 0.3s ease, box-shadow 0.3s ease; }
.sem-stat-card:hover { transform: translateY(-6px); box-shadow: 0 10px 30px rgba(235,96,31,0.15); }
.sem-stat-icon   { font-size: 2rem; margin-bottom: 0.75rem; display: block; }
.sem-stat-number { font-size: 2.5rem; font-weight: 900; color: #eb601f; line-height: 1; margin-bottom: 0.5rem; font-family: 'Montserrat', sans-serif; }
.sem-stat-label  { font-size: 0.82rem; color: rgba(255,255,255,0.55); font-weight: 500; text-transform: uppercase; letter-spacing: 0.05em; font-family: 'Montserrat', sans-serif; line-height: 1.4; }

/* ── Performance Section ── */
.sem-perf-wrapper {
  display: grid; grid-template-columns: 1fr; gap: 4rem; align-items: start;
}
@media (min-width: 1024px) { .sem-perf-wrapper { grid-template-columns: 1fr 1fr; } }

/* KPI cards */
.sem-kpi-card {
  display: flex; align-items: flex-start; gap: 1.1rem;
  padding: 1.1rem 1.25rem;
  background: rgba(17,17,17,0.6);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: 1rem; transition: all 0.3s ease; position: relative; overflow: hidden;
}
.sem-kpi-card::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: #eb601f; transform: scaleY(0); transform-origin: bottom; transition: transform 0.3s ease; }
.sem-kpi-card:hover { border-color: rgba(235,96,31,0.3); box-shadow: 0 6px 24px rgba(235,96,31,0.1); transform: translateX(5px); }
.sem-kpi-card:hover::before { transform: scaleY(1); }
.sem-kpi-icon { font-size: 1.75rem; flex-shrink: 0; width: 48px; height: 48px; display: flex; align-items: center; justify-content: center; background: rgba(235,96,31,0.1); border-radius: 0.75rem; border: 1px solid rgba(235,96,31,0.2); }
.sem-kpi-title { font-size: 1rem; font-weight: 700; color: #fff; margin-bottom: 0.25rem; font-family: 'Montserrat', sans-serif; }
.sem-kpi-desc  { font-size: 0.85rem; color: rgba(255,255,255,0.52); line-height: 1.5; }

.sem-cta-btn {
  display: inline-flex; align-items: center; padding: 1rem 2rem; border-radius: 999px;
  font-weight: 700; font-size: 1rem; background: #eb601f; color: #000;
  text-decoration: none; transition: all 0.3s ease;
  box-shadow: 0 0 30px rgba(235,96,31,0.35); font-family: 'Montserrat', sans-serif;
}
.sem-cta-btn:hover { background: #fff; color: #000; box-shadow: 0 0 40px rgba(235,96,31,0.5); transform: scale(1.04); }

/* ── Live Campaign Panel ── */
.sem-right-col { display: flex; flex-direction: column; gap: 1rem; }

.sem-live-panel {
  background: rgba(13,13,13,0.92);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 1.5rem; overflow: visible;
  box-shadow: 0 24px 60px rgba(0,0,0,0.45);
  display: flex; flex-direction: column;
  transition: box-shadow 0.3s ease;
}
.sem-live-panel:hover { box-shadow: 0 24px 80px rgba(0,0,0,0.5), 0 0 0 1px rgba(235,96,31,0.12); }

.sem-live-header {
  display: flex; align-items: center; gap: 0.5rem;
  padding: 0.85rem 1.25rem;
  background: rgba(255,255,255,0.04);
  border-bottom: 1px solid rgba(255,255,255,0.07);
  border-radius: 1.5rem 1.5rem 0 0; flex-shrink: 0;
}
.sem-live-dots { display: flex; gap: 6px; }
.sem-ldot { width: 11px; height: 11px; border-radius: 50%; }
.sem-ldot--r { background: #ff5f57; }
.sem-ldot--y { background: #febc2e; }
.sem-ldot--g { background: #28c840; }
.sem-live-title { font-size: 0.72rem; font-weight: 600; color: rgba(255,255,255,0.4); letter-spacing: 0.04em; font-family: 'Montserrat', sans-serif; flex: 1; margin-left: 0.4rem; }

.sem-live-indicator {
  display: flex; align-items: center; gap: 0.35rem;
  font-size: 0.62rem; font-weight: 800; color: #28c840;
  letter-spacing: 0.08em; font-family: 'Montserrat', sans-serif;
}
.sem-live-dot {
  width: 7px; height: 7px; border-radius: 50%; background: #28c840;
  animation: sem-live-pulse 1.5s ease-in-out infinite;
}
@keyframes sem-live-pulse {
  0%, 100% { opacity: 1; }
  50%       { opacity: 0.3; }
}

/* Live metrics row */
.sem-live-metrics {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
  background: rgba(255,255,255,0.04); flex-shrink: 0;
}
@media (min-width: 480px) { .sem-live-metrics { grid-template-columns: repeat(4, 1fr); } }

.sem-lm-card {
  display: flex; flex-direction: column; align-items: center; gap: 0.25rem;
  padding: 0.9rem 0.6rem;
  background: rgba(13,13,13,0.95);
  text-align: center; transition: background 0.25s ease;
}
.sem-lm-card:hover { background: rgba(235,96,31,0.05); }
.sem-lm-label { font-size: 0.58rem; color: rgba(255,255,255,0.35); text-transform: uppercase; letter-spacing: 0.06em; font-family: 'Montserrat', sans-serif; }
.sem-lm-value { font-size: 1.1rem; font-weight: 900; color: #fff; font-family: 'Montserrat', sans-serif; line-height: 1; }
.sem-lm-change { font-size: 0.65rem; font-weight: 700; font-family: 'Montserrat', sans-serif; }
.sem-lm-change.up   { color: #28c840; }
.sem-lm-change.down { color: #eb601f; }

.sem-live-section { padding: 1rem 1.5rem; flex-shrink: 0; border-top: 1px solid rgba(255,255,255,0.06); }
.sem-live-row { display: flex; align-items: center; justify-content: space-between; margin-bottom: 0.7rem; }
.sem-live-label { font-size: 0.68rem; font-weight: 700; color: rgba(255,255,255,0.4); text-transform: uppercase; letter-spacing: 0.08em; font-family: 'Montserrat', sans-serif; }
.sem-live-badge { font-size: 0.68rem; font-weight: 800; color: #eb601f; background: rgba(235,96,31,0.12); border: 1px solid rgba(235,96,31,0.25); padding: 0.15rem 0.55rem; border-radius: 999px; font-family: 'Montserrat', sans-serif; }

/* Spark bars */
.sem-spark-bars { display: flex; align-items: flex-end; gap: 5px; height: 60px; }
.sem-spark-col  { flex: 1; height: 100%; display: flex; align-items: flex-end; }
.sem-spark-bar  { width: 100%; height: var(--bar-h, 20%); background: linear-gradient(to top, #eb601f, rgba(235,96,31,0.3)); border-radius: 3px 3px 0 0; transform: scaleY(0); transform-origin: bottom; }

/* Top keywords */
.sem-tkws { display: flex; flex-direction: column; gap: 5px; }
.sem-tkw-row {
  display: flex; align-items: center; justify-content: space-between; gap: 0.6rem;
  padding: 0.5rem 0.7rem; background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.07); border-radius: 7px;
  transition: all 0.25s ease;
}
.sem-tkw-row:hover { border-color: rgba(235,96,31,0.3); background: rgba(235,96,31,0.04); }
.sem-tkw-text { font-size: 0.7rem; color: rgba(255,255,255,0.62); font-family: 'Montserrat', sans-serif; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; flex: 1; }
.sem-tkw-cvr  { font-size: 0.68rem; font-weight: 700; color: #28c840; background: rgba(40,200,64,0.1); padding: 0.1rem 0.42rem; border-radius: 999px; flex-shrink: 0; font-family: 'Montserrat', sans-serif; }

.sem-live-caption { font-size: 0.73rem; color: rgba(255,255,255,0.22); line-height: 1.5; padding: 0.85rem 1.5rem 1.1rem; text-align: center; font-style: italic; border-top: 1px solid rgba(255,255,255,0.05); flex-shrink: 0; }

/* ── Why Choose Section ── */
.sem-why-grid { display: grid; grid-template-columns: 1fr; gap: 1.5rem; }
@media (min-width: 640px)  { .sem-why-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1024px) { .sem-why-grid { grid-template-columns: repeat(3, 1fr); } }

.sem-why-card {
  background: rgba(17,17,17,0.7); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  border: 1px solid rgba(255,255,255,0.08); border-radius: 1.5rem; padding: 2rem 1.75rem;
  transition: all 0.3s ease; position: relative; overflow: hidden;
}
.sem-why-card::after { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(to right, transparent, rgba(235,96,31,0.4), transparent); transform: scaleX(0); transition: transform 0.4s ease; }
.sem-why-card:hover { transform: translateY(-6px); border-color: rgba(235,96,31,0.3); box-shadow: 0 12px 40px rgba(235,96,31,0.12); }
.sem-why-card:hover::after { transform: scaleX(1); }
.sem-why-card--highlight { border-color: rgba(235,96,31,0.3); background: rgba(235,96,31,0.05); }
.sem-why-card--highlight::after { background: linear-gradient(to right, transparent, #eb601f, transparent); transform: scaleX(1); }
.sem-why-icon  { font-size: 2.5rem; margin-bottom: 1rem; display: block; }
.sem-why-title { font-size: 1.2rem; font-weight: 700; color: #fff; margin-bottom: 0.75rem; font-family: 'Montserrat', sans-serif; }
.sem-why-desc  { font-size: 0.95rem; color: rgba(255,255,255,0.6); line-height: 1.7; }

/* ── Mobile ── */
@media (max-width: 768px) {
  .sem-stats-section { padding: 2rem 1rem; }
  .sem-stat-number   { font-size: 1.75rem; }
  .sem-perf-wrapper  { gap: 2.5rem; }
  .sem-compare-grid  { gap: 1rem; }
  .sem-live-metrics  { grid-template-columns: repeat(2, 1fr); }
}