Video Agency
Videos are a powerful medium that help marketing and research shows that video marketing helps bring more traffic to the site, boosts lead generation and helps people understand the product/ service better. 80% of customers have chosen to buy a product looking at videos.
There are many kinds of videos that are made for the purpose of marketing. The strategy designed for marketing defines the pitch to be used. Once that is decided you can narrow down to the kind of video. Motion Graphics Videos, Footage + motion graphics, typography videos, explainer videos 2D, explainer videos 3D, Cinematic Explainer Hybrid. Each of these are used for different purposes. SME Digital’s video production services are par excellence. The talented and professional team make videos that can capture the attention of the audience and convey the message in the most appealing way.
Let us understand what each of the video types mean
Motion Graphics Video
Motion graphics videos are a great way to tell stories about your product/ service. They are engaging and visually appealing to the audience. This is nothing but graphic design in motion that is graphic design that can move and create a sense of moving text and/or objects. With motion graphics you can get across complicated information in the most interesting possible way. SME Digital creates ads, promos and other marketing materials using the digital motion graphics technology, with our videos you can be assured of making a powerful impact.
Footage + Motion Video
When you want to add graphic text and images to a video to give a sense of motion around the footage, it is called Footage Motion Video. With this you can enhance the look of a normal video to a professional one. Any normal video can be taken and elements of graphics can be added to them. This for sure will ensure a stunning output for the marketing video you want to create for your product/ service. SME Digital has the expertise and technology to make modern and futuristic videos that can augment your scope to reach out to customers.
Typography Video
Videos that can talk through text, meaning a large amount of texts can be accommodated in a kinetic way so that people can read, at the same time don’t realise they are reading heavy texts.The can be extremely engaging and capture the attention of the audience in the best possible way. SME Digital can give your marketing needs a twist with their innovative and original typographic content.
Explainer videos in 2D and 3D
Explainer videos are used to simplify a business idea in a clear, concise, comprehensive and captivating manner. Visual effects are used to grab the attention of the audience using 2D or 3D animations. These videos can create a very strong connection with the clients/ customers and keep their attention span for longer. With SME digital taking on your business ideas to the clients in the form of explainer videos, you can be assured of increased sales and customer base.
Cinematic Hybrid Videos
As the name suggests Hybrid videos combine one or more genres/ video types. These kinds of videos create a larger-than-life kind of effect for the viewer and can maximise the impact of the video. With cinematic hybrid videos creating an environment of fantasy is possible as well.SME Digital can make the right kind of hybrid videos that will enchant the viewer.
Video making Process
There are several steps before a complete marketing video is produced. After the choice of the kind of video is made, SME Digital then plunges into the different processes involved in the video making.
Script Writing- Voice Over- Story Board- Illustration- Animation-Editing- Sound design (design this bit)
Step 1: Creation of the script: A robust script is a basic requirement for a strong marketing campaign, the choice of words and the content define the success of any campaign
Step 2: Voice Over: Once the script is finalised, the other processes begin and recording of voice overs becomes logically the next step.
Step 3: Creation of a Story board: This is part of the visuals that will go into the video. The storyboard defines the structure of the video.
Step 4: Creation of Illustrations: After the storyboard, the Illustration that will be visualised are made
Step 5: Animation: Today, animation videos are the most sought after, therefore animations are added to the illustration, text etc.
Step 6: Editing: This is an integral part of video creation. Editing is where the story is put in the order that the viewer will be able to see.
Step 7: Sound design: This is the audio part of video making and sound design adds more value to the video.
SME Digital follows the steps mentioned above to create each video meticulously and with care. The client is involved in each step of video making thereby keeping them part of the entire process.